Back to School Beautiful

It’s that time of year again…the hot summer months are coming to an end and fall is just around the corner. The kids are all going back to school, and there is no better way for them to prepare for the busy year ahead then a trip to the spa!

ESSpa Kozmetika Skincare is the best place to treat your student of any age. At ESSpa, we customize each service, catering to the needs of each individual at the time of each treatment. We also believe that it is important to starting treating yourself right at a young age in order to see the results you desire in the future.  Also, students who feel better about themselves, perform better.

In order to celebrate this special time of year, ESSpa is introducing our “Students Spa for Free” special. Come in for a treatment of your own, and your student gets his or her service for free! Some restrictions apply, so be sure to visit our website http://www.esspa.com or call 412-782-3888 for more information.

Take a moment to explore all of our customized treatments for young children and teenagers and schedule your appointment today!

Spa You Soon,
Eva Sztupka-Kerschbaumer
ESSpa Kozmetika Organic Skincare
17 Brilliant Avenue
Pittsburgh, PA 15215
(412) 782-3888
http://www.esspa.com

Mobile / Home Spa vs ‘Real’ Spa. The Benefits and The Bad

I just read an article touting the growing success of Mobile Spas throughout the country. The reasons for their surging popularity is the increase in the stress of customers and their desire to relax int he cozy confines of their private homes. Within the article was a note suggesting that regular spas (those with a storefront, rooms, equipment and employees) should run as fast as possible to include mobile spa services in their offerings. And the statement was made that mobile spas are “the most in-demand in busy markets across the United States, Canada, Australia, and Europe.” As a spa owner who has seen her single-location business geometrically grow since opening in 2002, I would be remiss if I did not say that this is (at least for me and ESSpa Kozmetika Organic Skincare) absolutely wrong.

When I first opened, we did offer mobile spa services to our guests and clients. We offered the ability to go to people’s homes, their businesses, wherever – and the response was………..well, lets just say that crickets on a cold winter night are more responsive. Yes, we had a call here and there asking about our mobile services and our pricing but rarely, I think we only had two actual mobile bookings, had any inquiries go past the “tire-kicking” stage.

The reason for this is severalfold.

  1. Most people do have more stress today than in past years (the economy, politics, uncertainty, etc.) and we are now in a period of growing austerity. More and more people are growing closer to home, they want more privacy as they close their front door and try to tune out all of the “pollution” going on outside. This being the case, many people are hesitant to let outsiders into their private spaces. When you let someone into your home, especially someone to do a very personal, hands-on treatment such as a spa treatment – you have to be willing to give up all pretense of privacy in order to fully enjoy and reap the benefits of that treatment. Most people are not willing to do this when the only true benefit to the customer is the time and hassle saved by not having to travel to a dedicated spa. And it should be said that there is a “hassle” involved with mobile spa services as the therapist (in order to provide a “spa-quality” treatment) must bring a treatment table, a steamer, a towel warmer, lotions and creams, multi-function devices, wax warmers, extra towels, pedicure bowls, dozens of nail colors to choose from, hot stones, and the lsit goes on.
  2. Guests come to ESSpa Kozmetika Organic Skincare not just because we deliver the most effective skincare available anywhere at any price – they come to us because we have taken the time to design and build a physical location that is truly a place where our guests can “escape” for however long they wish, from whatever troubles or stress they have. While they are visiting us, they can let their guard down, they can relax completely and they can enjoy the treatments we offer to the fullest extent possible. There is no possibility of interruption from phones, kids, pets, neighbors, husbands, wives or simply the interruption caused by the mobile spa need to “set up” and create a “contrived” spa setting in a customer’s private space. And at ESSpa Kozmetika, when the service is finished, the client can choose to stay, sit in the sauna, take a shower, read a book, have something to eat or drink……..and then leave. When a mobile spa comes to a client’s home, when the treatment is over, the client then has to “clean up” their own home after the service is over (or they have to watch the mobile spa therapist clean up afterwards). Either way, the aftermath of a mobile spa treatment provides considerably greater opportunity to create stress and tension (unless of course, the mobile spa client goes right to bed – and worries about cleaning up later).
  3. I touched on it before, but a mobile spa simply cannot provide the same level of effective results that can be achieved by visiting a well-established, top-rated “real” spa. At ESSpa Kozmetika, all of my therapists have an incredible array of products, equipment and other resources which they can utilize to provide the best treatment at a moment’s notice. Ask yourself how many times the needs of a client changed during the course of a treatment and how the actual treatment differed from what was actually scheduled byt he client when she made the appointment. The best therapists must be ready to adapt to the needs of their guest in order to provide truly beneficial results and this is only really possible to accomplish in a well-equipped spa setting – NOT at someone home or office OR at a spa party at the neighbors.
  4. There might be tax advantages to offering mobile spa services. But as almost all home-based business expenses are a red-flag for the IRS, so too might be the variety of expenses considered part of a mobile spa business. To be forwarned is to be forarmed.
  5. Has anyone even thought about the insurance ramifications of offering spa treatments in someone’s private home or office. And I am not speaking just about accidents, most independant spa insurance liability programs would cover those claims. I am speaking more about the potential liability from an accusation – from the disappearance of a cherished knick-knack to something conceivably far more serious and personal. In a private, one-on-one setting, these instances would boil down to a she-said vs. she-said argument EXCEPT that one of the parties would be a homeowner and the other would be a visitor (or independent contractor?). As you can see, this is a gray area that in my opinion, is best left alone.

There is also another reason that I don’t think mobile spas are the answer and they DO NOT offer “unlimited income” as the writer of the article I read stated. A mobile spa operator has to drive from place to place to see their customers. They have to spend time setting up in each different location for each different customer. Every minute that they are spending driving to another customer’s location or spending setting up or cleaning up is time that I as a spa owner with a well-equipped spa am spending treating more and more guests. Additionally, every minute that a guest spends in my spa – whether they are in the waiting room, being treated, in the sauna or the locker room – provides me with the opportunity for them to ask me another question, provides them with more time to upgrade their service, to book an additional service, to ask about a new product and to buy a retail item to take with them. Guests in my spa are “captured clients” that become raving fans that decide to spend their money in my spa instead of going somewhere else because I provide my guests with a “total” experience. Mobile spas cannot do that. I was unable to adequately offer mobile spa services and I have all the means to do so – so I chose, for the benefit of my guests, to not offer them at all.

In closing allow me to say that I think there is a place for mobile spa serivces, but I would not call them mobile spas – just as I refuse to call the local hair salon with a bed in the back a “spa”. Call them what they are, private therapists. Massage therapists have been making “house-calls” forever and but other professionals truly cannot be expected to do the same. This is because a massage therapist doesn’t require all of the equipment and products as needed by a esthetician or nail technician to perform a superior and effective treatment. And that is what I recommend – dedicate yourself to providing the absolute best possible treatment you can, to every client, every time. If you do that, then your income truly will be unlimited.

A former model and watch-maker, Eva Kerschbaumer came to America from Hungary in 1996. She designed, built and opened ESSpa Kozmetika Organic Skincare in 2002 with a staff of 3, 3 rooms and 700 sq.ft. Today she has a team of 35, 14 rooms, 5,000 sq.ft. and spends over 100 hours per week delivering facials and other skincare treatments to every type of guest from age 3 to 83. Eva has been featured in The New York Times, The Wall Street Journal, Healing Lifestyles & Spa, DAYSPA Magazine and numerous other publications and is recognized as one of the leading authorities in the industry on the benefits of spa treatments for children and families. ESSpa Kozmetika Organic Skincare was named “The 3rd Best Spa in America” by the Indsutry Source (Dec.’08), won Skin Inc Magazine’s “Best of the Best” International Spa Award (Oct.’08) and is the only member of The Green Spa Network in the State of Pennsylvania. Eva is happy to provide tips and coaching to spa owners and practioners and invites your comments at mobilespa@esspa.com. Or call (412) 782-3888 or visit www.esspa.net.

Start Young to Stay Young – The Benefits of Spa Treatments for your Child

Kids and young adults are constantly bombarded with images of how society thinks they should look, act and feel. I just read an article about the rush to “create” and design spa services for younger guests amongst some of the best-known brands in the hospitality industry. Names like Four Seasons, InterContinental, Grand Hyatt, The Homestead, Trump International, Ritz-Carlton and others are scrambling to offer “spa treatments for kids”.

What amazes me is that one does not need to “create” a new treatment at all. What I have always done since opening ESSpa Kozmetika Organic Skincare 7 years ago is simple and so much more effective – offer the same treatments (obviously adjusted to the needs of a child’s skin at the time of treatment) in the same setting (same rooms, same music, etc.) to our younger, child guests (both girls and boys) as our older, adult guests. I do this because 1) I am a mom first, an esthetician second and a spa owner third; 2) I am younger than most spa owners and; 3) Growing up in Hungary, it was perfectly normal for my mom to take my brother and me to the spa on a weekly basis from the age of 5 – we were taught that going to the spa was part of our normal personal grooming and hygine.

I hope someday, the focus will stop being on the glitz and glam (i.e. “spa parties”) and instead try to educate our young guests (and their parents) about all of the benefits that consistent spa treatments can deliver. An additional benefit is that by bringing a young person to an adult spa, it helps parents teach their child proper etiquette and behavior. I know more people (and the big brands) will continue to spend money on spa parties and luxury physical plants because that is what their marketing executives demand (and it is easier to market little princess pedicure parties than acne facials to 12 year-old boys). And while somewhat frustrating, I am okay with that, because it will allow me to continue to capture all of those guests looking for a skincare alternative to seeing a dermotologist for prescription drugs like accutane or tetracyclene. And perhaps the best thing about offering younger guest the same kind of treatments as their parents is the complete lack of stress that comes with a spa treatment at ESSpa Kozmetika. Kids don’t have to worry about partying or “doing something active” during their time with us. Yes, a treatment at my spa will be “fun”, but it will also be completely healthy, relaxing, rejuvenating, refreshing and thoroughly educational.

Hungarian native and licensed Esthetician, Eva Sztupka-Kerschbaumer is proud to offer the same array of organic skincare treatments to all of her guests, be they women, men, tots, tweens or teens. Eva is recognized as one of the foremost industry authorities on spa treatments for children and has been featured in The New York Times, The Wall Street Journal, Healing Lifestyles & Spa, DAYSPA Magazine, and a host of other publications. in 2008, her spa was named “The 3rd Best Spa in America” by The Industry Source Magazine and Pittsburgh Magazine named her spa “Pittsburgh’s Best Green Spa” in 2009. ESSpa Kozmetika Organic Skincare is the only Accredited Member of The Green Spa Network in the State of Pennsylvania. Click Here for more information about her spa treatments for children. Eva can reached for comment at forum@esspa.com

A Video Welcome from Eva at ESSpa Kozmetika

If they say that a picture is worth a thousand words, then a 2 minute video comprised of thousands of individual pictures might be Dickensonian (or is it Hemmingwayesque). Either way, I invite you to take a moment to watch this short video highlight of ESSpa Kozmetika Organic Skincare. Spa you Soon!

Published in: on August 18, 2009 at 5:39 pm  Leave a Comment  

President Obama hosts G-20 Economic Summit in Pittsburgh, PA

President Barack Obama and First Lady Michelle Obama will welcome G-20 leaders to the United States at a reception at Phipps Conservatory and Botanical Gardens in Oakland (just minutes from Downtown Pittsburgh) on Thursday, Sept. 24, officials said Monday.

The leaders of the world’s largest economies and their spouses will be greeted soon after arriving in Pittsburgh, the White House announced. President Obama and the G-20 leaders will remain at Phipps for a working dinner. A dinner for Mrs. Obama and the First Spouses will be held at Rosemont, a working farm in Fox Chapel owned by philanthropist Teresa Heinz.

The G-20 leaders will reconvene Friday morning, Sept. 25, at the David L. Lawrence Convention Center, Downtown.

ESSpa Kozmetika Organic Skincare, also located in the Fox Chapel Area just minutes from Rosemont, will stand at the ready by offering extended private hours for the entire summit. The Spa will also have its full-compliment of internationally trained therapists on hand to assist any of the attending delegates, their spouses and/or staff who might be in need of a brief and relaxing respite from the weekend’s activities in order to recharge and maintain an optimum level of efficientcy and productivity.

ESSpa Kozmetika Organic Skincare is one of the leading dayspa establishments in the United States and was recently named “The 3rd Best Spa in America” by The Indsutry Source Magazine. The spa is also the only member of the prestigious Green Spa Network in Pennsylvania and was selected as “The Best Green Spa” by Pittsburgh Magazine in April, 2009. Founded and built by Hungarian immigrant Eva Sztupka-Kerschbaumer, ESSpa Kozmetika Organic Skincare is a leading example of how innovative and hard-working Pittsburghers have helped keep the city above the recent economic turmoil.

For more information contact:
Eva or Scott Kerschbaumer
ESSpa Kozmetika Organic Skincare
17 Brilliant Avenue
Pittsburgh, PA 15215
(412) 782-3888
http://www.esspa.com

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